Lead Generation Specialist

About Gizmeon

Gizmeon is a premier Media and Advertising Technology company focused on comprehensive OTT streaming solutions, digital media distribution, and AI-driven audience engagement tools. Their flagship product, GIZMOTT, is an all-in-one SaaS platform facilitating media companies, broadcasters, content creators, and enterprises to launch, manage, and monetize streaming services across multiple devices including Web, Mobile, and Smart TVs. This platform integrates content management, live streaming, FAST channels, subscription handling, advertising tech, analytics, AI automation, and audience engagement to support efficient scaling of digital media ventures.

Key Responsibilities

• Identify and generate qualified B2B leads targeting OTT, Media, Advertising, and SaaS sectors.
• Plan, implement, and refine email marketing campaigns aimed at acquiring and nurturing customers.
• Conduct LinkedIn-based lead sourcing, prospecting, and outreach initiatives.
• Develop and upkeep prospect databases utilizing CRM and lead generation tools.
• Collaborate with the sales team to vet leads and arrange follow-up meetings.
• Monitor campaign outcomes and iteratively enhance lead conversion rates.

Required Skills and Preferred Experience

• Proven background in B2B lead generation and outbound sales activities.
• Practical knowledge of email marketing platforms and campaign automation techniques.
• Strong expertise in LinkedIn prospecting and outreach methods.
• Familiarity with CRM software such as HubSpot, Salesforce, or equivalents.
• Excellent communication skills, both written and oral.
• Prior experience or knowledge in social media marketing encompassing LinkedIn, Facebook, Instagram, and X is advantageous.
• Exposure to industries like Media, OTT, Advertising Technology (AdTech), Marketing Technology (MarTech), or SaaS is preferred.