Partner Program Lead

About Acceldata

Acceldata is a pioneer and leader in Enterprise Data Observability, founded in 2018 and headquartered in Silicon Valley. Supported by prominent investors such as Insight Partners and March Capital, Acceldata has established a Series-C funding status. Our SaaS-based platform ensures enterprises can build reliable, trustworthy data products critical for AI, LLMs, Analytics, and DataOps, serving globally renowned companies including HPE, HSBC, Visa, and Oracle.

Role Overview

We are seeking a dynamic Partner Marketing Manager skilled at establishing and scaling partner marketing initiatives encompassing strategic alliances, technology collaborations, channel, and ecosystem partnerships. The role requires crafting and managing joint demand generation campaigns, executing participation in partner events, producing co-branded marketing collateral, and driving quantifiable partner-influenced pipelines.

Key Responsibilities

• Design, implement, and refine integrated marketing campaigns in partnership with strategic alliance collaborators.
• Collaborate with alliance teams and field sales to develop account-based marketing strategies that boost engagement and pipeline.
• Standardize partner marketing efforts aligned with Acceldata’s go-to-market focus and targeted account segments.
• Lead Acceldata’s presence at major partner events, including Knowledge, AWS re:Invent, VAST Data Forward, and Reltio DataDriven.
• Coordinate event planning involving sponsorships, executive meetings, speaking engagements, and networking activities.
• Create impactful co-branded materials such as solution briefs, joint value propositions, case studies, executive presentations, and thought leadership assets.
• Align messaging with partner marketing teams to ensure consistency and relevance.
• Implement and manage marketing attribution systems in Salesforce to track partner-generated pipeline and analyze campaign success.
• Work closely with Sales Operations and Revenue Operations to maintain data accuracy and reporting standards.
• Collaborate cross-functionally with Alliance Managers, Sales, Product Marketing, Demand Generation, Customer Success, and leadership to support partner marketing efforts and provide market insights.

Candidate Profile

• A minimum of 7 years’ experience in B2B partner, alliance, channel, or ecosystem marketing.
• Proven ability to execute successful joint marketing programs with technology partners like system integrators or cloud providers.
• Expertise managing event sponsorships, conferences, executive programs, and field marketing campaigns.
• Experience in deploying account-based marketing and demand generation in collaboration with strategic partners.
• Strong storytelling skills with the ability to produce executive-level and customer-focused content.
• Proficiency using Salesforce and marketing attribution frameworks to measure performance.
• Excellent project and stakeholder management capabilities with strong communication and presentation skills.

Compensation and Equal Opportunity

Annual salary ranges between $150,000 and $200,000. Acceldata is an equal opportunity employer committed to diversity and inclusivity regardless of personal attributes or backgrounds, promoting a workplace free from discrimination.

Workplace Culture and Benefits

• A flexible paid time off policy to support work-life balance.
• Employer-paid health, dental, and vision insurance coverage options available up to 100% depending on plan selection.
• Access to discounts from major vendors through professional employer organizations.
• Provision of Apple Mac equipment for work.
• Opportunity to join a pioneering firm that introduced the concept of “Data Observability.”

Use of AI in Hiring

AI technologies may assist in parts of the recruitment process, such as reviewing applications and resumes or analyzing responses; however, all hiring decisions are ultimately made by human recruiters. Candidates may request more details on data processing by contacting Acceldata.