Performance Marketer

Role Overview

ScaleMyMarketing is a digital marketing agency focused on achieving high-performance outcomes for ambitious brands. We are seeking a highly analytical and data-driven Performance Marketer with a passion for paid channels such as Google Ads and Paid Social on platforms like Meta and LinkedIn. This role involves independently managing end-to-end campaign strategies and execution for various clients, aiming to continuously improve ROAS and CTR metrics.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Google Search, Display, YouTube, Facebook, Instagram, and LinkedIn platforms.
• Manage monthly advertising budgets exceeding ₹20 lakh across multiple clients, ensuring efficient allocation of funds.
• Develop and run tests on audience segments, creative assets, and landing page ideas using A/B and multivariate testing methodologies.
• Create detailed weekly and monthly reports highlighting insights and actionable recommendations rather than just data.
• Work collaboratively with creative teams to develop ad materials that drive conversions.
• Keep up-to-date with platform changes such as Google Performance Max, Meta Advantage+, and LinkedIn APIs, and implement best practices proactively.
• Support new business efforts by contributing strategic media plans for pitches.

Candidate Profile

• 2 to 5 years of practical experience managing paid campaign strategies, preferably within an agency environment.
• Proficient in Google Ads Manager, Meta Business Suite/Ads Manager, and LinkedIn Campaign Manager.
• Strong command of conversion tracking techniques including pixel setup, UTM tagging, and attribution modeling.
• Experienced with Google Analytics 4 and creating performance dashboards using Looker Studio or equivalent tools.
• Thorough understanding of the marketing funnel from brand awareness through to conversion and how paid channels contribute to each phase.
• Excellent written communication skills, capable of explaining complex campaign strategies to both executives and junior team members.
• Possession of Google Ads and/or Meta Blueprint certifications is advantageous but not mandatory.

Additional Desirable Skills

• Experience managing campaigns for direct-to-consumer, SaaS, or e-commerce clients.
• Familiarity with programmatic advertising platforms like DV360 and The Trade Desk.
• Basic knowledge of SQL and data blending for customized reporting purposes.
• Exposure to marketing automation and CRM tools such as HubSpot, Salesforce, or Zoho.

Why Join ScaleMyMarketing

• Opportunity to work with rapidly scaling clients across diverse sectors where projects vary greatly.
• A culture embracing experimental, data-led decision making rather than hierarchy-based opinions.
• Clearly defined career progression paths from Performance Manager to Paid Media Lead and eventually Head of Performance.
• Access to exclusive platform beta programs, strategic agency partnerships, and industry networking events.
• Competitive salary complemented by performance-based bonuses.