Visual Merchandising Executive

Role Overview

This position involves supporting seasonal window and in-store display rollouts, collaborating closely with design and product teams to interpret seasonal campaigns and product stories for retail stores. The role demands creating prototypes, executing display plans, and continuously updating visual merchandising assets.

Primary Responsibilities

• Collaborate with design and product teams to interpret seasonal campaigns, including selecting key styles for mannequins and wall setups.
• Create and develop seasonal window prototypes and manage rollout documentation.
• Design and implement in-store communications aligned with seasonal themes.
• Identify and enhance underutilized areas within store layouts annually.
• Develop detailed styling guides for all seasonal campaign rollouts.
• Maintain an organized, current photo archive documenting all visual merchandising executions.
• Lead seasonal Model Store setups and conduct related training sessions.
• Create Merchandise Presentation Manuals (MPMs) reflecting the seasonal collection and campaign narratives.
• Design seasonal wall elevations based on business objectives and density requirements.
• Develop Point of Sale Materials (POSMs) aligned with seasonal manuals.
• Formulate capsule guidelines for micro-level campaign stories.
• Periodically update training materials including mannequin manuals and visual merchandising guides.
• Stay informed on emerging materials and technologies in visual merchandising through online research and market visits.
• Continuously monitor fashion trends and industry developments via social media, research, and market exploration.
• Attend annual fairs to acquire knowledge on new materials and techniques and refine design skills.

Additional Information

The role emphasizes a blend of creative visual design skills and strategic thinking to enhance retail store presentation and align merchandising narratives with business goals.